Problem

How can a business market and manage the booking of goods and services which are time critical? Examples include promoting daily special offers or enabling customers to place multiple bets during a sports event.

Marketing emails and phone calls can be made, but phone calls are time consuming and emails are not always accessible to the client; as such neither is an effective method of communication for time sensitive promotions.

The fastest form of communication is SMS. Companies have been able to send simple notification of deals and reminders for forthcoming events; however they have been unable to use SMS as part of an integrated offer, acceptance and confirmation process, due to technical limitations of SMS.

Solution

Integrating Boomerang into your database enables SMS to be used as a fully integrated communication channel. With Boomerang intelligent SMS, customers can reply to any number of offers or promotions, in any order and at any time.

Boomerang guarantees that responses will always be matched to the outbound proposition; widening the communication channel between your customers and your company.

How it works

When a member of staff chooses to communicate to your customers about a series of new promotions and offers, the database will trigger their message to be sent through the Boomerang service.

When the reply is sent from the customer in response to a particular promotion, Boomerang identifies the response and matches it to the original message sent and is then delivered back to your database where it matches the response to the relevant campaign.

By enabling your database with Boomerang intelligent SMS your company will gain the following benefits:

 

  • Headcount savingsAdopting SMS as a communication channel enables companies to engage with more customers within a short period of time using fewer staff
  • Efficiency GainSMS is the only communication with 97.5% messages read within 5 seconds. Messages sent to customers via SMS are more likely to be responded to, increasing response rates for time sensitive products and services.
  • Customer ExperienceBoomerang is a non-intrusive form of communication which customers can reply to when convenient and are customers preferred choice of being contacted for offers and promotions.