Boomerang Overview

Boomerang enables businesses to further automate database communications with staff and customers via SMS a proven low-cost high-impact communication vehicle. Boomerang will guarantee that a response will be delivered back to the original database record allowing databases to interact directly with staff and customers as required.

Boomerang's full-circle feature allows organizations to make the most of SMS messaging.

Using Boomerang, businesses can engage, inform and interact with customers or staff using a highly impactful, immediate and user-friendly text message.

Boomerang has been successfully tested in the following situations:

• Booking and confirming of appointments
• Confirming delivery or appointment times
• Checking authenticity on a potential fraudulent credit card or bank transaction

Simple

The beauty of Boomerang is its simplicity.

Boomerang exploits a very simple, mass-market direct communications medium - SMS - to complete routine database transactions where a human response is needed to move workflow along.

It does this by prompting an immediate, unambiguous response from the customer or employee via SMS. This is accepted straight back into the database, triggering the next action in the sequence - all without the involvement of a human administrator.

What´s more, we manage this service for you, so the solution can be seamlessly embedded into your organisation without any burden on your staff.

Effective

Boomerang works.

It has been tested and proven across multiple, diverse business applications, where it has been shown to:

• increase productivity
• further streamline database workflow
• reduce the internal administrative burden
• reduce costs
• improve the experience of the customer or employee.

Compliant

Boomerang is fully compliant.

Whatever the communication chain, organisations are under greater pressure than ever to provide a clear audit trail. With Boomerang, the text-message exchange is comprehensively traceable, conforming with compliance requirements.

Disjointed practices involving outbound text messages and incoming phone calls, by contrast, are much harder and costlier to manage for compliance purposes.

Cost-efficient

Boomerang is a highly cost-effective solution to a potentially expensive business problem.

Using SMS, the service requires no special handsets or applications. It is something any organisation can readily exploit, knowing that their target audience will already have a mobile phone and be familiar with SMS.

And, because we manage the service for you, you won´t need to invest in inbound virtual numbers to be able to exploit SMS in your two-way text-message communications.

Boomerang: the company

Boomerang is a technology, software and communications company created by TMC, the UK's leading text-messaging company.

The service offered by Boomerang cannot be found anywhere else in the world, and is currently being patented. The company was formed in response to a real need we identified for a product that enables businesses to fully automate their database workflow processes using SMS technology.

We use the very latest methods, hardware and software technologies available to deliver a suite of SMS communications products and services which complete the circle in automated database communications, and provide easy distribution of SMS messaging at low cost.

This allows businesses to exploit SMS messaging when completing everyday transactions with customers or employees, with numerous potential applications.

Boomerang in action

Boomerang is a very simple concept:

Boomerang receives an inbound message, from the customer - the Originator - and delivers it to the Recipient. It then delivers the response from the Recipient back to the Originator.

While this, in itself, is nothing special, what sets Boomerang apart from any other service is that it will deliver the exact response from the Recipient back to the original database query - hence the name, Boomerang.

This has never been done before.

Take the scenario of a routine credit card fraud check in a shop. Normally, the customer would need to call a special number to be security-cleared, causing delay and frustration - and requiring human intervention at the bank.

Using Boomerang, the bank could transform the experience, automating the whole process. Now, if an alert is triggered by the transaction, the customer simply receives an SMS asking them to validate or reject the transaction by return message. If a ´No´ response is received by the database, the credit card is immediately barred, avoiding the chance of further fraud, saving money, time and improving the customer´s experience - all without any extra work for the bank.

Boomerang: the benefits

Boomerang allows businesses to harness one of the most effective and immediate forms of communication.

SMS is concise, user-friendly and available on every mobile phone, making it the perfect vehicle for simple, direct routine database communication with just about any user.

By allowing businesses to harness this unparalleled medium as an extension of their database´s automated workflow, Boomerang boosts productivity and the user experience, while bringing operating costs down. The text-message exchanges are also fully traceable, ensuring compliance.

Boomerang has been successfully tested in the following situations:

• Booking and confirming appointments or delivery times
• Scheduling and reporting on the status of jobs, for builders, engineers, plumbers, sales reps, financial advisors, estate agents, etc
• Recording when workers move on and off premises for health & safety purposes
• Verifying user authenticity during a potential fraudulent credit card or bank transaction, enabling more immediate action.

The potential applications, however, are unlimited.

For more information, a free trial, or to apply for an account contact us now.