Boomerang™, the leaders in next generation intelligent SMS technology, today launch a revolutionary Microsoft Customer Relationship Management ("CRM") Plug-in with its channel partner Optevia. The new software will enable organisations to get the most out of their existing databases by exploiting the information they already have on their systems for mobile device use. The CRM Plug-in is now available for universal download via the Microsoft Dynamics CRM marketplace and Boomerang's website; click here to download the plug-in.
Boomerang's new plug-in allows Microsoft CRM users to integrate any mobile phone device into business processes. For instance, appointment management can be fully automated, work order requests can be prioritised intelligently, customer information can be collected more efficiently and interactive marketing campaigns can be more targeted and more spontaneous. Boomerang worked with Optevia to develop an interface which connects its intelligent SMS software with Microsoft Dynamic CRM, making the plug-in an effortless, user-friendly augmentation.
A survey by US company mBlox found that 59% of UK consumers put SMS as their preferred means of being contacted regarding appointment reminders. Boomerang allows companies to automate the time-consuming appointment management and rescheduling process. This results in improved customer experience and reduced communication costs, whilst giving useful real-time feedback on day-to-day operational processes.
Boomerang is different because traditionally, SMS services have been unable to manage the automation of multiple 2-way SMS dialogues reliably. This has meant that inbound responses for application to person (A2P) SMS messages could not be consistently paired with their associated outbound messages. This inability to pair responses has held back automation and therefore restricted the use of SMS messaging within a business context. Boomerang's patented threaded A2P SMS service enables automated business workflow as a means of driving costs down and generating new revenue streams.
Boomerang intelligent SMS generates 80% plus response rates from consumers, indicating high user acceptance, with most responses coming within minutes - SMS is the only communication method where 97.5% of messages are read within 5 seconds.
Mark Carlile, EVP of Sales & Marketing of Boomerang said: "We are delighted to be working alongside Optevia to develop and launch this new CRM plug-in. It will equip companies with a series of opportunities to harness the SMS medium to its full potential; allowing a clear communication between the company, its staff and their customers.
Optevia provides another strong endorsement that our innovative application to person SMS is a key differentiator for Enterprise, helping customers reduce costs and improve efficiency without compromising on customer service. This ground breaking CRM plug-in enables us to continue in delivering on our plan to aid organisations on their quest to drive costs down and create new revenue streams."
Tim Vernon, MD of Optevia said: "Since helping Microsoft launch Dynamics CRM in 2004 in the UK Public Sector we have come across numerous add-on software packages that enhance the base system. However, Boomerang's multi-threaded SMS solution is one of the few that can significantly reduce our customers' communication costs while at the same time improve their customer service. It has been a pleasure working with Boomerang to develop the interface with Dynamics CRM 2011; this has given us a clear insight into the high quality of the Boomerang SMS solution and we're excited about taking this out into the market".