Boomerang today announces it has signedAlfaPeopleas a channel partner for its intelligent SMS technology. AlfaPeople, a leading Microsoft CRM Independent Software Vendor (ISV), instantly recognised the power of offering two-way SMS functionality within the popular Dynamics CRM solution. The intelligent SMS application embedded within a CRM system enables business to automate workflow and offers tangible return on investment.
AlfaPeople is a key Microsoft Dynamics partner, as well as one of Microsoft's CRM ISVs with more own-developed CRM applications than any other partner. The international organisation's drive to develop additional functionality was what brought Boomerang and AlfaPeople together to deliver a CRM solution suitable for today's increasingly mobile business.
William Newton, Sales Director at AlfaPeople, comments, "A CRM system can improve the profitability of an organisation by increasing interaction with customers and prospects, as well as streamlining back-office business processes. Boomerang's unique technology enables businesses to automate workflow and manage everyday administrative procedures through two-way SMS communication."
Embedded within a CRM solution, Boomerang's intelligent SMS technology allows organisations to send multiple concurrent messages to end users and uniquely matches the inbound response to the original message. Newton adds, "This unique functionality enables users to receive instant responses to outbound communication. It became immediately apparent that an intelligent SMS application could complement AlfaPeople's existing product portfolio and be well utilised by the existing customer base.
Newton continues, "AlfaPeople plans to sell Boomerang as an add-on to its ITIL-compliant service management solution and CRM package which will appeal to both public and private sector organisations. The main criteria for these solutions are to deliver efficiencies and improve the customer experience. Boomerang's SMS technology allows every organisation to exploit text-message technology to automate back-office processes, such as scheduling appointments or marketing the latest promotion, and enables them to engage with customers, prospects or stakeholders quickly, easily and cost-effectively."
Newton adds, "Not everybody has a PDA or smartphone that allows them access to email on the move but everyone has a mobile phone on them at all times. Our customers recognise the power of the simple text message for its efficacy over other communication methods."
"Integrated with a Dynamics CRM or back office system, Boomerang is a very simple but powerful concept that the majority can understand and visualise instantly. The key in today's corporate world is to make communication easier for both the sender and recipient and I strongly believe that SMS can improve customer satisfaction through its immediacy and ease of use. Furthermore, as soon as an organisation starts replacing calls with intelligent SMS functionality they are able to realise an immediate ROI," explains Newton.
Newton concludes, "The benefits of Boomerang's innovative SMS technology are clear - it offers huge cost-savings and time-savings to everyday business tasks. The solution effortlessly integrates with our solutions and creates an add-on that we believe will be of huge interest to both existing customers and prospects."