Boomerang, the providers of intelligent SMS technology, today
announces its channel partnership with QuadraNet Systems,
market-leading providers of Restaurant Reservation and Electronic
Point of Sale solutions. QuadraNet Reservations can now be
configured to send automatic SMS reminders a day (a fixed
pre-defined time) before a customer's visit which, upon receipt of
their response, automatically updates the booking status within
their reservation system. Through the integration of Boomerang SMS
technology, QuadraNet Systems' can save restaurants thousands of
pounds each year, whilst improving their customers'
experience.
QuadraNet Systems delivers Reservation and EPOS solutions trusted
by some of the world's most successful restaurateurs, restaurant
groups and hotels. QuadraNet solutions have been developed with
input from hundreds of leading restaurateurs of all styles and size
of operation. QuadraNet's customers include; The Ritz, Mal Maison
Hotels, Oxo Tower, Fifteen London and IRC, Living Ventures, and
Galvin's Restaurants.
Mike Edworthy, Service and Sales Director, QuadraNet Systems,
comments, "No shows cost restaurants a huge amount in lost revenue
every year. For that reason, an extensive amount of time and
resource is invested in confirming bookings prior to a diner's
visit. At present, restaurateurs face the necessary and
time-consuming task of calling diners one by one to confirm
bookings, often only to be confronted by their voicemails.
Boomerang's two-way intelligent SMS technology solves this problem
by automating this daily procedure. From within QuadraNet
Reservations an automated message is sent asking the customer to
confirm their booking prior to dining. The customer is then able to
respond by confirming their booking, automatically updating the
reservation from a booked table to a confirmed table through
intelligent pairing of the response with the outbound
message."
Edworthy continues, "The Boomerang intelligent SMS communication
solution allows restaurateurs to quickly communicate with its
customers without human intervention; bookings are confirmed in an
instant enabling owners and managers to see real-time reservation
updates. SMS used intelligently will save restaurateurs money,
remove resource-hungry admin and free-up phones, computers and most
importantly staff. Quadranet RESv5 users are able to regularly
achieve overall savings of over £1000 per month - based on the
average hourly wage, cost of call and hours spent on the task. By
removing this time-consuming process restaurants and hotels can use
this resource to focus on value-add activities such as marketing,
promotions, customer service and client-facing
communication."
Edworthy adds, "Furthermore, intelligent SMS is an extremely
attractive offering for our clients' customers. SMS offers the
diner a quick and instant way to confirm their reservation. Our
clients already using the service have seen a phenomenal 82%
average response rate - a statistic that further clarifies the
convenience of a text message by the desired user base. Hospitality
organisations can not only save money, but ensure tables are filled
and improve customer satisfaction through the use of intelligent
SMS."
Martin Perminas, CEO at Boomerang, concludes, "The fusion of
Boomerang's intelligent SMS technology and QuadraNet's leading
reservation system provides a compelling offering for the
hospitality industry. The SMS technology seamlessly integrates with
QuadraNet Reservations with no need to invest in staff or training.
By harnessing the power of intelligent SMS communication
restaurateurs and hoteliers can automate timely administrative
procedures, free-up valuable personnel and improve the overall
customer experience."