Boomerang SMS Solutions has today announced the launch of
Boomerang, offering a range of new communications services and
web-based products which can be used to automate database workflow
via SMS communications. At the heart of Boomerang is patent-pending
technology, centred upon a two-way message management function
which ensures SMS and email responses are linked back to the unique
database record, triggering the next database action based on the
recipient's reply. This innovative resource furthermore provides a
comprehensive audit trail, detailed reporting, ensuring compliance
and generating quantifiable time and cost savings for businesses of
any size across multiple sectors.
Peter Tanner, managing director of Boomerang SMS Solutions,
comments, "The appeal of Boomerang lies in the simple way by which
it addresses a complex problem: How to allow an organisation to
fully automate its relationships with customers and staff where
simple questions need answering, updates are requested or
communication is required." Tanner continues, "The unique
technology facilitates entire text-based exchanges to be conducted
automatically between a database and the recipient ensuring that
each response is linked back to the original outgoing message. This
empowers a database to manage both the communications and
subsequent actions, effectively transforming a normal mobile
handset into an extension of any business database without having
to change any equipment or invest in any staff or customer
training".
Recent research across multiple market sectors reveals that
consumers and corporate professionals alike prefer to be contacted
by text over a phone call or email, and will react far more quickly
to an SMS with an estimated two trillion text messages being sent
in 2008. Research also demonstrates that advertising and marketing
campaigns managed by SMS generated an average response rate of 70%,
ahead of survey responses of 42% and 30% to e-mail. Linking this
popularity of the medium with the ability to generate key actions
automatically offers business owners a unique and dynamic method of
communicating with staff or customers.
Until now, implementing an effective two-way texting system has
been stalled by the lack of technology with the facility to manage
multiple outgoing messages to the same recipient. Tanner explains,
"It's not possible for a database to recognise the order by which
messages are returned from the recipient, and as such, is
ultimately flawed." Tanner continues, "Boomerang addresses this
problem and presents business managers with an extremely simple,
fully auditable and cost effective means of communicating with
multiple recipients simultaneously by two-way text. Boomerang goes
one step further too, by allowing business managers to generate
automated actions from those received messages saving enormous
amounts of resource expenditure."
Feedback from organisations trialling Boomerang has been
overwhelmingly positive. Tanner continues, "Businesses have been
striving towards further automation of database communications,
recognising the potential not only for substantial cost saving but
also for a significant improvement in the customer experience. SMS
has evolved a character and identity all of its own which is built
on immediacy and intimacy. It is fantastic that we can now link
this positive perception with automating workflow and actions for
businesses." He concludes, "Texting is seen to be friendly and
non-intrusive and therefore inspires an eager response. Messages
are usually succinct and encourage a brief response ensuring that
the process of interaction is over within moments. The organisation
itself also maintains a full audit trail of inbound and outbound
communication and key actions."