Welcome to boomerang™

Welcome to the web site of Boomerang, an exciting new database solution which harnesses the mass medium of SMS to extend workflow automation wherever a routine human response is needed.

It's frustrating, isn't it? That, having streamlined business processes and automated your workflow to boost productivity, everything grinds to a halt as soon as a human response is needed to complete a routine task.

• For a bank, that might be an ID verification check with a customer during a credit card transaction.
• For a hospital, it could be confirming an appointment with a patient.
• For a housing association that is trying to keep track of a fleet of plumbers or electricians so that it can update their schedules.

Boomerang was developed to address exactly this type of problem.

Boomerang: the solution

Boomerang is a unique database service that allows businesses to cheaply and easily harness the mass medium of SMS to complete these simple everyday business transactions, as an extension of their automated workflow.

It does this by matching outbound text messages with inbound replies irrespective of the number of messages sent to the recipient. This enables an unambiguous two-way SMS interaction with a customer or employee to be processed as the next stage in an automated business process. This, in turn, triggers the next action in the sequence.

In this way, Boomerang has the power to remove a costly administration layer from business functions ranging from sales and distribution to accounts and customer care.

Read our overview page for more information.