Boomerang Intelligent SMS

The next generation of enterprise SMS

Boomerang intelligent SMS uses its unique patented technology to enable any mobile device to be integrated into business processes.  Using threaded SMS, the unique process matches responses to outbound messages.

Existing technologies are not capable of managing multiple SMS messages reliably. Traditionally, responses for A2P (application to person) SMS messages could not be consistently paired with the outbound message. The inability to pair responses inhibited automation and restricted the ability to use SMS messages as a means to reduce cost or drive new revenue streams.  Boomerang has a solution. For the very first time, every inbound SMS message can be automatically matched to outbound messages accurately and reliably using Boomerang's patented technology, without the need for error prone identifiers being embedded into the body of the message.

This intelligent SMS technology allows businesses to harness the mass medium of SMS  to complete everyday business processes. Boomerang brings together customers and staff with existing IT systems improving efficiency and opening up the potential of new revenue streams.

Why use SMS?

Ubiquity: 7 trillion messages were sent last year. There are 2.4 billion active mobile phone users and SMS is used by 74% of all mobile phone subscribers 

Effectiveness: it is scalable and already accepted by consumers; there is no need to re-train your workforce, no need for smartphones or PDAs which are expensive to roll-out.  Also, SMS is preferred by customers because it is non-invasive and straightforward. It also has remarkable response rates which those working with letters or email could only dream of. The average text message sent is replied to [within two minutes] whilst companies using Boomerang have enjoyed response rates in excess of 80 per cent.

Quicker, cheaper and easier;  SMS can be seamlessly and speedily integrated into organisational IT systems, releasing their potential. SMS brings functionality which has until now not been possible or practical. Fundamentally, by using SMS a company can enjoy improved returns on their IT investment.  

Boomerang's unique proposition:

• Enables fully automated A2P threaded SMS communication
• Intelligent SMS allows far greater levels of automation, saving cost
• Boomerang allows Enterprise to exploit the true potential of SMS for promotions and time critical offers which drive revenue
• Delivers a service with a local-feel by providing the ability to deliver all messages from a number local to the recipient's country
• Allows recipients to respond multiple times to a single outbound SMS, thus enabling real-time status updates

This intelligent SMS technology allows businesses to harness the mass medium of SMS to complete everyday business processes, as an extension of their automated workflow.